Writing on AI, digital strategy, and the African market.

Field notes on the gap between AI hype and AI implementation, why African market entry fails for global brands, and how to design digital systems that survive contact with reality.

1. Vol 01/No 01

   Africa is not a smaller version of anywhere

   Why global brands keep failing in African markets, and what the ones that survive get right.

   May 10, 2026·8 min read·African market entry

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